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01/07/2013

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Evangelos:

Great post, I totally agree, especially regarding Enterprise SaaS being different from SMB SaaS. I think far too many investors have not had enough enterprise selling experience to realize you can't take the same approach to Enterprise SaaS as SMB/Consumer. At the end of the day, someone is making a bet on your application, a bet that will replace potentially millions of $'s of internal investment. So, even though the lead generation process might be similar, the selling process, need for internal approvals, etc. requires some sort of hybrid selling approach. Same with customer service.

At Buzzient, we've been pitching to the Enterprise from day one. Even when it wasn't sexy a few years ago. Even when 9 out of 10 investors told me "Enterprise is Dead!". We stuck to our course because as in the words of Willie Sutton, "That's where the money is".I think 2013 is going to really be a year where everyone sees that to be true. We talk about Enterprise SaaS a lot on our blog:

http://www.buzzient.com/blog/

Great post! Keep 'em coming!

Thanks

Tim

Hi Trident Capital,

Your 2013 resolutions in big data look great! You've done a wonderful job on your blog.

At the moment, I'm looking for bloggers and contributors for a storage and big data website. Would you perhaps be interested in contributing your past and future blog articles? We want this website to be a thriving community of experts generating conversations on big data, cloud computing and storage virtualization.

It's free to join, and only the title and the first few sentences of your blog entries will be published on the website. We want readers to engage with your content and be directed to your blog for the full article. This way, you'll get traffic! :)

If you’re interested or have any questions, please send me an email at tinajin [at] atomicreach.com with “Tech” in the subject line. I'll be glad to answer any questions and get you started on being an expert contributor!

Sincerely,
Tina Jin

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Evangelos Simoudis is a Senior Managing Director at Trident Capital where he focuses on investments in SaaS, Internet and Data.

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